Coca-Cola and Feyenoord will join forces from 1 July 2025. In the coming seasons, the soft drink supplier will be Official Partner of Feyenoord and Stadion Feijenoord. From the new season, Feyenoord supporters and other visitors to De Kuip will be able to enjoy several (soft) drinks from the Coca-Cola range: from Coca-Cola to Powerade.
Lilian de Leeuw, venue director Stadion Feijenoord: ‘We are delighted to have Coca-Cola as a new partner. With this partnership, we improve the supporter experience and take a step towards a more sustainable stadium. All public outlets in the stadium will have a new look, fully in line with Coca-Cola's brand image. New, sustainable refrigeration systems will also be installed, including energy-efficient coolers and post-mix systems.'
Enhanced supporter experience
Ruud van der Knaap, commercial director of Feyenoord: ‘This cooperation brings two iconic brands together in a shared mission: to enhance the supporter experience at De Kuip. Partly thanks to this partnership, club and stadium can also continue to develop with sustainable and innovative solutions. In addition, together with Coca-Cola we set up great (win) campaigns for supporters and Coca-Cola will soon be visible at De Kuip, at Varkenoord and 1908.'
Rotterdam roots
Jeroen van Vliet, country director Netherlands at Coca-Cola Europacific Partners: ‘Feyenoord and Coca-Cola both have a rich history, we have previously been the soft drink supplier at De Kuip. We are both deeply rooted in Rotterdam. For instance, our Dutch headquarters have been located in Rotterdam for decades. This collaboration marks the beginning of a new chapter, in which visibility, activations and the experience of supporters will be central. We are delighted to partner with Feyenoord and look forward to enhancing the magic of De Kuip.'
